Example Client PPC Advertising Reports.
All our clients receive regular traffic reports from us detailing how their PPC campaign is going.
These PPC advertising reports detail the adverts that contain the keywords used (Ad Group), keywords that people have used to search and that have generate our clients website to appear in the results listings (Impressions), the number of clicks that have been received as a result of those searches (Clicks), also these reports detail the average position of our clients adverts and the click through rate (CTR). Reporting is essential to our clients so they can be aware of where their money is being spent and how their PPC campaign is going etc
The PPC traffic report below is from a client who is in the hair and beauty supplies industry. Their company details have been removed for client confidentiality reasons. Due to the size of the original report being so large in terms of number of rows, there is only a fraction of the report available to view. This particular client in question has over 50 adverts targeting over 4000 keywords!
| REPORT: | Keyword Report | ||||
| ACCOUNT: | Marketise UK Ltd | ||||
| DATE RANGE: | All Time | ||||
| CAMPAIGNS: | details hidden | ||||
| KEYWORDS: | All | ||||
| ADWORDS TYPE: | All | ||||
| Ad Group | Keyword | Impressions | Clicks | CTR | Avg Position |
| wella hair colours | wella | 3307 | 43 | 1.30% | 3.3 |
| wella hair colours | wella color | 88 | 8 | 9.09% | 2 |
| wella hair colours | wella colors | 18 | 0 | 0.00% | 3.3 |
| wella hair colours | wella colour | 170 | 15 | 8.82% | 3.1 |
| wella hair colours | wella colours | 46 | 5 | 10.87% | 2.1 |
| wella hair colours | wella dye | 7 | 0 | 0.00% | 3.4 |
| wella hair colours | wella hair | 1086 | 23 | 2.12% | 3.9 |
| wella hair colours | wella hair color | 74 | 10 | 13.51% | 2.2 |
| wella hair colours | wella hair colour | 138 | 12 | 8.70% | 2.8 |
| wella hair colours | wella hair colours | 51 | 15 | 29.41% | 2.2 |
| wella hair colours | wella hair dye | 46 | 11 | 23.91% | 2.2 |
| majirel | buy majirel | 7 | 2 | 28.57% | 2.4 |
| majirel | cheap majirel | 8 | 3 | 37.50% | 3.5 |
| majirel | color l majirel oreal | 29 | 2 | 6.90% | 2.3 |
| majirel | l oreal majirel | 746 | 77 | 10.32% | 1.6 |
| majirel | loreal majirel | 3959 | 447 | 11.29% | 2.1 |
| majirel | majirel | 1142 | 105 | 9.19% | 1.8 |
| majirel | majirel colour tubes | 20 | 2 | 10.00% | 1.4 |
| majirel | majirel hair | 1713 | 151 | 8.81% | 1.7 |
| majirel | majirel hair color | 618 | 92 | 14.89% | 1.9 |
| majirel | majirel hair product | 25 | 6 | 24.00% | 2.6 |
| Majirouge | Majirouge | 73 | 12 | 16.44% | 1.2 |
| Majirouge | Majirouge hair color | 1 | 0 | 0.00% | 2 |
| Majirouge | l oreal Majirouge | 2 | 1 | 50.00% | 2.5 |
| Majirouge | loreal Majirouge | 8 | 2 | 25.00% | 1.9 |
| Majiblond | Majiblond | 410 | 41 | 10.00% | 1.2 |
| Majiblond | Majiblond hair | 67 | 6 | 8.96% | 1.9 |
| Majiblond | Majiblond hair color | 18 | 2 | 11.11% | 1.5 |
| Majiblond | color l Majiblond oreal | 2 | 0 | 0.00% | 1.5 |
| Majiblond | l oreal Majiblond | 14 | 2 | 14.29% | 1.4 |
| Majiblond | loreal Majiblond | 128 | 31 | 24.22% | 1.9 |
| Richesse | Richesse | 366 | 37 | 10.11% | 1.6 |
| Richesse | Richesse hair | 7 | 3 | 42.86% | 2.1 |
| Richesse | Richesse hair color | 1 | 0 | 0.00% | 1 |
| Richesse | Richesse hair colors | 1 | 0 | 0.00% | 3 |
| Richesse | Richesse hair colour | 24 | 5 | 20.83% | 1.9 |
| Richesse | Richesse hair colour tubes | 1 | 0 | 0.00% | 1 |
| Richesse | Richesse hair colours | 1 | 1 | ###### | 2 |
| Luocolor | Luocolor | 363 | 32 | 8.82% | 1.2 |
| Luocolor | Luocolor hair | 19 | 0 | 0.00% | 1.1 |
| Luocolor | Luocolor hair color | 3 | 1 | 33.33% | 1.7 |
| Luocolor | Luocolor hair colors | 4 | 0 | 0.00% | 1.2 |
| Luocolor | Luocolor hair colour | 1 | 1 | ###### | 1 |
| Diacolor Gelee | Diacolor | 331 | 24 | 7.25% | 1.5 |
| Diacolor Gelee | Diacolor Gelee | 49 | 4 | 8.16% | 2.2 |
| Diacolor Gelee | Diacolor gelee | 71 | 13 | 18.31% | 2.1 |
| Diacolor Gelee | Diacolor gelee colour tubes | 1 | 0 | 0.00% | 4 |
| Diacolor Gelee | Diacolor gelee hair | 1 | 0 | 0.00% | 3 |
| Diacolor Gelee | Diacolor gelee hair color | 1 | 0 | 0.00% | 3 |
| Diacolor Gelee | Diacolor gelee hair colour | 1 | 1 | ###### | 1 |
| Diacolor Gelee | Diacolor hair | 24 | 4 | 16.67% | 1.9 |
| Diacolor Gelee | Diacolor hair color | 4 | 0 | 0.00% | 2 |
| Diacolor Gelee | Diacolor hair colour | 22 | 1 | 4.55% | 2.8 |
| Diacolor Gelee | Diacolor hair colours | 1 | 1 | ###### | 1 |
| Diacolor Gelee | Diacolor hair product | 5 | 0 | 0.00% | 3.6 |
| Diacolor Gelee | diacolor | 535 | 23 | 4.30% | 1.6 |
| Diacolor Gelee | loreal Diacolor gelee | 37 | 4 | 10.81% | 1.8 |
| Diacolor Gelee | loreal diacolor | 263 | 26 | 9.89% | 1.7 |
| koleston perfect | chart color hair koleston | 172 | 9 | 5.23% | 1.8 |
| koleston perfect | chart color koleston wella | 162 | 14 | 8.64% | 1.2 |
| koleston perfect | koleston | 910 | 94 | 10.33% | 1.3 |
| koleston perfect | koleston color | 1890 | 119 | 6.30% | 1.9 |
| koleston perfect | koleston hair color | 1847 | 259 | 14.02% | 1.6 |
| koleston perfect | koleston perfect | 4776 | 454 | 9.51% | 1.6 |
| koleston perfect | koleston perfect colour tubes | 5 | 0 | 0.00% | 1.4 |
| koleston perfect | koleston perfect hair | 199 | 11 | 5.53% | 2.6 |
| koleston perfect | koleston perfect hair color | 28 | 3 | 10.71% | 2.7 |
| koleston perfect | koleston perfect hair colors | 16 | 0 | 0.00% | 3.5 |
| koleston perfect | koleston perfect hair colour | 457 | 46 | 10.07% | 3 |
| koleston perfect | koleston perfect hair colours | 64 | 12 | 18.75% | 1.5 |
| koleston perfect | koleston perfect hair product | 10 | 0 | 0.00% | 3.9 |
| koleston perfect | koleston perfect shades | 46 | 2 | 4.35% | 1.3 |
| koleston perfect | koleston shades | 228 | 11 | 4.82% | 2.2 |
| koleston perfect | koleston wella hair color | 155 | 18 | 11.61% | 1.9 |
| koleston perfect | wella koleston | 7811 | 636 | 8.14% | 2.5 |
| koleston perfect | wella koleston perfect | 3108 | 279 | 8.98% | 1.5 |
| Colour Touch Tubes | color one touch | 62 | 0 | 0.00% | 3.4 |
| Colour Touch Tubes | color sunlights touch | 10 | 0 | 0.00% | 2.8 |
| Colour Touch Tubes | color touch | 3283 | 57 | 1.74% | 4.7 |
| Colour Touch Tubes | color touch hair | 348 | 18 | 5.17% | 1.3 |
| Colour Touch Tubes | color touch hair color | 2 | 0 | 0.00% | 2.5 |
| Colour Touch Tubes | color touch hair colors | 3 | 0 | 0.00% | 2.3 |
| Colour Touch Tubes | color touch hair colour | 22 | 4 | 18.18% | 1.5 |
| Colour Touch Tubes | color touch hair colours | 2 | 0 | 0.00% | 1 |
| Colour Touch Tubes | color touch hair product | 4 | 0 | 0.00% | 2.5 |
| Colour Touch Tubes | color touch tubes | 4 | 0 | 0.00% | 2 |
| Colour Touch Tubes | wella color touch | 1929 | 48 | 2.49% | 6.3 |
| topchic | goldwell topchic | 1078 | 124 | 11.50% | 1.5 |
| topchic | topchic | 448 | 40 | 8.93% | 1.6 |
| topchic | topchic colour tubes | 4 | 0 | 0.00% | 1.5 |
| topchic | topchic hair | 19 | 4 | 21.05% | 2.7 |
| topchic | topchic hair color | 75 | 8 | 10.67% | 2.3 |
| topchic | topchic hair colour | 117 | 27 | 23.08% | 1.8 |
| topchic | topchic hair colour tubes | 1 | 0 | 0.00% | 3 |
| topchic | topchic hair colours | 8 | 1 | 12.50% | 1.1 |
| topchic | topchic hair product | 1 | 0 | 0.00% | 2 |
| topchic | topchic tubes | 6 | 1 | 16.67% | 1.8 |
| topchic | wella topchic | 5 | 2 | 40.00% | 1.4 |
| igora royal | igora | 5973 | 471 | 7.89% | 1.8 |
| igora royal | igora royal | 1827 | 217 | 11.88% | 1.4 |
| igora royal | igora royal colour tubes | 8 | 0 | 0.00% | 1.4 |
| igora royal | igora royal hair | 93 | 13 | 13.98% | 1.6 |
| igora royal | igora royal hair color | 20 | 3 | 15.00% | 1.5 |
| igora royal | igora royal hair colors | 2 | 0 | 0.00% | 2 |
| igora royal | igora royal hair colour | 119 | 15 | 12.61% | 1.5 |
| igora royal | igora royal hair colours | 14 | 3 | 21.43% | 1.2 |
| igora royal | igora royal tubes | 3 | 0 | 0.00% | 1 |
| viton s | clynol viton s hair | 2 | 1 | 50.00% | 1.5 |
| viton s | clynol viton s hair colour | 9 | 1 | 11.11% | 1.4 |
| viton s | viton s | 129 | 18 | 13.95% | 1.4 |
| viton s | viton s hair | 13 | 1 | 7.69% | 1.2 |
| viton s | viton s hair color | 3 | 0 | 0.00% | 1.7 |
| viton s | viton s hair colour | 4 | 0 | 0.00% | 1 |
| Viton Mix Tone | Viton Mix Tone | 2 | 0 | 0.00% | 1 |
| Viton Mix Tone | Viton Mix Tone hair | 2 | 2 | ###### | 1 |
| Viton Meche | Viton Meche | 8 | 5 | 62.50% | 1.2 |
| Viton Blonde | Viton Blonde | 16 | 1 | 6.25% | 1.5 |
| Viton Blonde | Viton Blonde hair | 8 | 2 | 25.00% | 1 |
| Viton Brilliance | Viton Brilliance | 9 | 4 | 44.44% | 1.9 |
| Viton Brilliance | Viton Brilliance hair colour | 1 | 1 | ###### | 1 |
| Indola Profession | Indola | 15 | 0 | 0.00% | 1.3 |
| Indola Profession | Indola Profession | 27 | 7 | 25.93% | 1.5 |
| Indola Profession | Indola Profession colour tubes | 1 | 1 | ###### | 1 |
| Indola Profession | Indola Profession hair | 4 | 0 | 0.00% | 1 |
| Indola Profession | Indola Profession hair color | 2 | 0 | 0.00% | 1 |
| Indola Profession | Indola Profession hair colour | 6 | 1 | 16.67% | 2.2 |
| Indola Profession | Indola Profession hair colours | 1 | 0 | 0.00% | 2 |
| Selecta Premium | Selecta Premium | 16 | 1 | 6.25% | 2.6 |
| Semi Permanent Hair Colour | best dye hair permanent semi | 223 | 6 | 2.69% | 2.4 |
| Semi Permanent Hair Colour | best semi permanent hair color | 243 | 5 | 2.06% | 2.6 |
| Semi Permanent Hair Colour | boot color hair permanent semi | 1 | 0 | 0.00% | 3 |
| Semi Permanent Hair Colour | clear color hair permanent semi | 6 | 0 | 0.00% | 2.3 |
| Semi Permanent Hair Colour | color hair permanent review semi | 78 | 0 | 0.00% | 1.7 |
| Semi Permanent Hair Colour | colors garnier hair permanent semi | 16 | 1 | 6.25% | 2.4 |
| Semi Permanent Hair Colour | crazy color | 4754 | 270 | 5.68% | 1.8 |
| Semi Permanent Hair Colour | crazy color hair dye | 1207 | 121 | 10.02% | 1.8 |
| Semi Permanent Hair Colour | crazy colour | 8214 | 524 | 6.38% | 2 |
| Semi Permanent Hair Colour | crazy colour hair dye | 1466 | 150 | 10.23% | 1.9 |
| Semi Permanent Hair Colour | crazy hair color | 2538 | 132 | 5.20% | 1.9 |
| Semi Permanent Hair Colour | crazy hair colour | 1648 | 87 | 5.28% | 2.2 |
| Semi Permanent Hair Colour | semi permanent color | 19876 | 713 | 3.59% | 2.7 |
| Semi Permanent Hair Colour | semi permanent hair color | 3262 | 125 | 3.83% | 2.8 |
| Semi Permanent Hair Colour | semi permanent hair dye | 4756 | 144 | 3.03% | 3.1 |
| Semi Permanent Hair Colour | semi permanent red hair dye | 202 | 18 | 8.91% | 2.3 |
| organic | organic colour tubes | 36 | 6 | 16.67% | 1.9 |
| organic | organic hair | 29888 | 378 | 1.26% | 6 |
| organic | organic hair color | 15601 | 294 | 1.88% | 4.8 |
| organic | organic hair colors | 615 | 27 | 4.39% | 2.9 |
| organic | organic hair colour | 11659 | 481 | 4.13% | 2.9 |
| organic | organic hair colour tubes | 4 | 1 | 25.00% | 1.8 |
| organic | organic hair colours | 1602 | 59 | 3.68% | 4.4 |
| organic | organic hair product | 1933 | 13 | 0.67% | 9.1 |
| organic | organic mineral hair colour | 136 | 25 | 18.38% | 1.8 |
| organic | organic mineral product | 23 | 1 | 4.35% | 4.9 |
| organic | organic tubes | 1094 | 8 | 0.73% | 4.7 |
| Colour Touch Sunlights | wella Colour Touch Sunlights | 3 | 0 | 0.00% | 4.3 |
| Colour Fresh Tubes | color fresh | 252 | 7 | 2.78% | 3.3 |
| Colour Fresh Tubes | color fresh wella | 122 | 25 | 20.49% | 1.2 |
| Colour Fresh Tubes | colour fresh | 326 | 3 | 0.92% | 3.6 |
| Colour Fresh Tubes | colour fresh hair | 8 | 0 | 0.00% | 1.8 |
| Colour Fresh Tubes | colour fresh hair color | 4 | 1 | 25.00% | 2 |
| Colour Fresh Tubes | colour fresh hair colour | 1 | 0 | 0.00% | 2 |
| Colour Fresh Tubes | wella colour fresh | 126 | 25 | 19.84% | 1.1 |
| Majicontrast Colour Tubes | LOREAL Majicontrast | 12 | 2 | 16.67% | 1.4 |
| Majicontrast Colour Tubes | Majicontrast | 67 | 14 | 20.90% | 1.1 |
| Majicontrast Colour Tubes | Majicontrast hair | 1 | 0 | 0.00% | 4 |
| Majicontrast Colour Tubes | Majicontrast hair colour | 1 | 0 | 0.00% | 3 |
| Hi.Richesse | Hi Richesse | 1 | 0 | 0.00% | 1 |
| Hi.Richesse | Hi.Richesse | 145 | 21 | 14.48% | 1.1 |
| Hi.Richesse | Hi.Richesse hair | 1 | 1 | ###### | 1 |
| Hi.Richesse | Hi.Richesse hair color | 1 | 0 | 0.00% | 2 |
| Hi.Richesse | Hi.Richesse hair colour | 5 | 2 | 40.00% | 1.4 |
| Hi.Richesse | Hi.Richesse shades | 1 | 0 | 0.00% | 1 |
| Hi.Richesse | LOREAL Hi Richesse | 28 | 3 | 10.71% | 1.5 |
| Hi.Richesse | LOREAL Hi.Richesse | 5 | 0 | 0.00% | 1.6 |
| Igora Fashion | Igora | 87 | 9 | 10.34% | 1.8 |
| Igora Fashion | Igora Fashion | 7 | 1 | 14.29% | 2.9 |
| Fervidol Brilliant Semi Permanent | Fervidol | 24 | 6 | 25.00% | 1.4 |
| Fervidol Brilliant Semi Permanent | Fervidol Brilliant | 5 | 0 | 0.00% | 1 |
| Kadus Colour Conditioner | Colour Conditioner | 18963 | 43 | 0.23% | 1.8 |
| Colorance | Colorance Tubes | 2 | 0 | 0.00% | 1 |
| Colorance | Colorance hair Tubes | 1 | 0 | 0.00% | 2 |
| Colorance | goldwell colorance | 204 | 31 | 15.20% | 1.4 |
| GOLDWELL Colour Mousse | GOLDWELL Colour Mousse | 22 | 4 | 18.18% | 2 |
| GOLDWELL Colour Mousse | color mousse | 2024 | 80 | 3.95% | 1.8 |
| GOLDWELL Colour Mousse | hair color mousse | 1778 | 159 | 8.94% | 2 |
| andis outliner clippers | 04710 andis outliner personal professional t trimmer | 17 | 0 | 0.00% | 1.7 |
| andis outliner clippers | Andis Outliner Clippers | 4 | 0 | 0.00% | 3.8 |
| andis outliner clippers | andis outliner | 206 | 22 | 10.68% | 1.5 |
| andis outliner clippers | andis t outliner | 235 | 27 | 11.49% | 1.7 |
| tea tree wax | Tea Tree wax | 84 | 13 | 15.48% | 2 |
| tea tree wax | hair removal wax | 618 | 2 | 0.32% | 4.4 |
| tea tree wax | tea tree hair removal wax | 1 | 1 | ###### | 2 |
| tea tree wax | tea tree wax | 284 | 28 | 9.86% | 2.2 |
| tea tree wax | warm hair removal wax | 5 | 0 | 0.00% | 3.2 |
| tea tree wax | warm wax | 309 | 10 | 3.24% | 2.7 |
| Honey Warm Wax | Honey Warm Wax | 8 | 0 | 0.00% | 1.8 |
| Honey Warm Wax | Honey hair removal wax | 3 | 1 | 33.33% | 2 |
| Honey Warm Wax | Honey wax | 347 | 16 | 4.61% | 2.3 |
| Honey Warm Wax | hair removal wax | 562 | 2 | 0.36% | 4.4 |
